Just found another product in Boston.
In this product, this company added social-emotional learning into the design. It emphasized on coding and active play. From their opinion, kids learn best with activities that are collaborative and physically active to get them engaged and learning without even realizing it.
It's true as Papert said that learning is not straight forward, and students need to be given a playground to learn. Therefore, I think that this product might be used in schools and within classrooms to increase students' sense on computational thinking. And I like the way combing the activity. A nice try.