This past June, Madscience closed its A round funding, applying online-merge-offline (OMO) strategy.

This includes:

  1. Establishing their bilingual online classes for STEM education; building their own App for studentd to do preview and review
  2. Enriching their products in Science Kits, and covering video for family users
  3. Expanding their offline centers in Shanghai, and trying a new form as joint ventures in second and third cities.

Honestly, the marketing of after-school programs in international and biligual schools are a huge success for Madscience. And right now, they're refining their product matrix both online and offline.

But from my previous observation: Madscience takes differrent pricing strategies in its 2B and 2C customers. I'm quite doubt about their cash flow in 2C business, the employee turnover rates are pretty high, besides, expanding centers and establishing App also costs tons of money.